KavuthamrajSenior UI/UX & Product Designer

Open to new roles · Immediate joiner · Open to relocation

KavuthamrajGeetha Senthilkumar

Portrait of Kavuthamraj Geetha Senthilkumar

I make complex B2B software feel obvious.

Senior UI/UX & Product Designer. 5+ years turning ERP, SaaS and consumer workflows into fast, accessible products.

7,000+
screens designed across 20+ apps and 8+ websites
2021 – Now
50K+
downloads of Sporfy, a booking app I designed end to end
Google Play ↗ (opens in new tab)
3
countries, one roadmap at AffinityX. Reporting to a US‑based PM, shipping with developers in the Philippines and India.
Sep 2025 – Oct 2026

Worked at

  • AffinityX2025 – 26
  • Liffto Technologies2024 – 25
  • SRM Technologies2023 – 24
  • Sporfy2021 – 23

01 Selected work

20+ shipped.
Three, up close.

Three picks from 20+ products: enterprise SaaS, restaurant ordering and a sports ERP. Each case shows the problem, the decisions I made, and what changed.

AffinityX2025 – 26

01Enterprise B2B SaaS · 2025

Stop the spinner. Keep the work moving.

One slow table froze the whole back office. I audited every table and dashboard, won the PM over with side-by-side wireframes, and shipped skeleton states as reusable MUI v6 components. “App is stuck” reports dropped to zero.

2 wks
wireframe to release
~40%
shorter perceived waits, PM estimate
1 → all
one table's fix, now the product-wide standard
Cyberdine before and after: a shortlist that waits for a captain, then an order sent from the table with status on every dish

Liffto Technologies2024 – 25

02Restaurant SaaS · 2024–25

Don't wait for the captain. Order from the table.

Diners could build a shortlist but not send it: every order waited for a captain. I redesigned ordering so the table sends it and staff still approve each dish, then added a tip step restaurants track live, plus payment and the full restaurant app.

~235
screens across two apps, sole designer
6 → 4
taps to a sent order, counted on the design files
~600
orders a day at peak, my own figures
Sporfy Tracker: Manage organisationSporfy Tracker: Accounts dashboardSporfy Tracker: Class dashboardSporfy Tracker: Resources: apply for leaveSporfy Tracker: Slots and lockers

Sporfy2021 – 23

03Sports ERP · Mobile

Off the desktop. Into the pocket.

Payroll, attendance, fees, classes and slots were desk-bound ERP work. I rebuilt them as one mobile-first app for admins, trainers and staff, working under the CEO and CTO.

Solo
designer, from brief to developer handoff
5
ERP modules moved to mobile, payroll to lockers
Live
on Google Play as Sporfy Tracker

03 How I work

Understand the problem. Design the system.

Four habits, each one backed by work you can open.

  1. 01

    Fix the system, not the ticket

    One complaint about one slow table became Titan's loading standard for every table and dashboard.

    Titan →
  2. 02

    Design for the person on shift

    Captains said UPI tips were getting lost in the bill. A separate tip step now lets restaurants track them live.

    Cyberdine →
  3. 03

    Ship parts, not pictures

    A tokenized MUI v6 library, light and dark, that designers and developers both build from. The PM estimates it sped up delivery by ~25%.

    Design system →
  4. 04

    Accessible before anyone asks

    WCAG 2.1 AA notes in every handoff: focus order, ARIA labels, and status that never relies on colour alone.

    Contrast audit →

Design systemTitan component library

  • MUI v6
  • 60+ components
  • Light and dark

One decision, three tiers

  1. Raw value#0052cc#579dff
  2. Semantic--color-primary → #0052cc#579dff
  3. ComponentSaveMuiButton, variant contained

Figma to code

Figma
Button / Contained / Medium
React
<Button variant="contained" size="medium">
Rebuilt in code from Titan's own tokens: raw values feed semantic roles like --color-primary, roles feed MUI components, and switching the theme swaps only the semantic layer. Status chips pair colour with a label, never colour alone.The system in the Titan case →

04 Experience

Forged in startups. Designed for scale.

5+years4product teams

End to end across B2B, B2C, SaaS, ERP and back-office products. I design the system. Then I build it.

Download resume
  1. Sep 2025 – Oct 20261 yr 2 mos

    AffinityX

    Senior UI/UX Designer

    Details

    Co-owned UX and UI for Titan, a B2B SaaS back-office and ERP product used by operations teams in the US, the Philippines and India. Built its tokenized MUI v6 library in Figma (60+ components, light and dark), which cut handoff bugs from about 10 to 5 per sprint. Persuaded the PM and engineering to replace mobile tables with cards; it shipped as designed.

    • B2B SaaS
    • ERP
    • Order management
  2. Nov 2024 – Jul 20259 mos

    Liffto Technologies

    Founding Member and Design Lead

    Details

    Led UI/UX from idea to launch for 3 products on one shared Figma design system. Sole designer on Cyberdine, QR ordering and billing for restaurants. On Steadfast, an AI client-management app, designed how staff review and correct the AI's output.

    • Founding team
    • Hospitality
    • AI SaaS
    • E-commerce
  3. Nov 2023 – Sep 202411 mos

    SRM Technologies

    UI/UX Designer

    Details

    Designed enterprise application and website UI/UX in Figma within Agile teams, and built and maintained design system components.

    • Enterprise apps
    • Agile teams
    • Design system
  4. Jul 2021 – Oct 20232 yrs 4 mos

    Sporfy

    Visual and UI/UX Designer

    Details

    Designed Sporfy, a B2C turf and event booking app (50K+ downloads on Google Play), end to end with user research. Sole designer on Sporfy Tracker, a mobile-first sports ERP for payroll, accounts, attendance and fees. Employee of the Year 2022.

    • B2C app
    • Sports ERP
    • User research
    • Google Play

05 Figma activity

Always designing.

Five years of product design, shipped every month, in Figma.

64 months in a rowNot one skipped since July 2021

In Figma
Variables, Auto Layout and Dev Mode for product work; FigJam for flows and workshops.
Systems
Tokens, components and light and dark modes, built once and reused across products.
Handoff
Specs, every state, and WCAG 2.1 AA notes, so developers build straight from the file.
Designing in Figma & XD, every month since July 2021less more

06 About

Designer, analyst, builder.

Most of my work lives in the hard, unglamorous parts of software: dense tables, approval flows, payroll and billing. Over 5+ years at AffinityX, Liffto Technologies, SRM Technologies and Sporfy, I've been the sole designer on a product more than once, and I've worked alongside PMs and developers in India, the US and the Philippines.

My work runs from research and audits through information architecture, interaction design, design systems and handoff. I write handoff notes for accessibility (WCAG 2.1 AA) so it survives into code, and an MBA in Business Analytics keeps me asking what a design change does to the numbers.

I prototype in Figma, Framer and Claude, and I take designs to code myself. Recently I designed and vibe-coded a live QR-code SaaS with Claude Code and React, from first screen to production.

01 Product design

Discovery to delivery.

  • Product design
  • Product discovery
  • JTBD
  • User research
  • UX audits
  • Journey mapping
  • Information architecture
  • Interaction design
  • Wireframing and prototyping
  • Usability testing
  • Visual design

Main tool

Figma

Variables, Auto Layout and Dev Mode for product work. FigJam for flows and workshops.

02 Enterprise and product thinking

Complex, made simple.

  • B2B SaaS
  • ERP and back-office UX
  • Complex workflows
  • Data-dense tables and dashboards
  • Role-based access
  • Loading, empty and error states
  • Responsive and mobile UI

03 Design systems

Consistency at scale.

  • Design tokens
  • Figma Variables
  • Component variants
  • Light and dark modes
  • MUI v6
  • Developer handoff
  • Design QA

04 AI and development

Design. Prototype. Build.

  • AI product design
  • Human-in-the-loop flows
  • AI-assisted prototyping
  • Claude Code
  • Figma AI
  • Framer
  • React
  • HTML
  • CSS
  • JavaScript
  • Lottie

05 Data and analytics

Design with evidence.

  • Product KPIs
  • Funnel analysis
  • Experimentation
  • A/B testing
  • Data visualization
  • Excel
  • Google Sheets
  • Power BI
  • SQL
  • Google Analytics

Accessibility

AA

WCAG 2.1 AA notes in every handoff: focus order, ARIA labels, and status that never relies on colour alone.

06 Collaboration

In the room.

  • Stakeholder management
  • Workshop facilitation
  • Cross-functional teams
  • Agile
  • Jira
  • Slack

Education

MBA, Business Analytics.

Online MBA · SRM Institute of Science and Technology · 2023–2025

Degree

B.Sc., Design & Visual Communication

PSG College of Arts and Science, Coimbatore · 2018–2021

Certificate

User Experience (UX) Design certificate

Google

07 Testimonials

In their own words.

Recommendations on LinkedIn from a design lead who managed me, a fellow designer and two engineers I built with. Read them on LinkedIn ↗ (opens in new tab)

“I had the pleasure of working with Kavuthamraj at AffinityX, where he was our senior UI/UX designer. Kavuthamraj has a real gift for turning complex problems into clean, intuitive experiences, always backed by thoughtful research and clear reasoning. He is also a fantastic collaborator: reliable, open to feedback, and calm under pressure. Any team would be lucky to have him.”
Ivan ŽivkovićSenior Lead UI Engineer, AffinityXAffinityXWorked on the same team · LinkedIn, Oct 2026
“I had the pleasure of mentoring and working with Kavuthamraj GS at Sporfy for three years. During this time, he demonstrated a strong passion for UI/UX design, creativity, and a commitment to continuous learning. He was receptive to feedback, developed his design skills consistently, and showed a good understanding of user-centered design principles. I highly recommend him for UI/UX design opportunities and am confident he will be a valuable addition to any design team.”
Manoj KrishnamoorthyLead UX DesignerSporfyManaged Kavuthamraj directly at Sporfy · LinkedIn, Oct 2026
“I had the pleasure of working with Kavuthamraj at Sporfy. He is a talented designer with a strong understanding of UI/UX, a user-first mindset, and great attention to detail. He works well with cross-functional teams and consistently brings thoughtful design solutions to the table. I'd highly recommend him for Senior UI/UX and Product Design roles.”
Gukanesh ChidambaramProduct DesignerSporfyWorked on the same team at Sporfy · LinkedIn, Oct 2026
“Recommending Kavuthamraj, a talented designer and a colleague I truly enjoyed working with. They bring creativity, attention to detail, and a thoughtful approach to every project. They are collaborative, open to feedback, and always willing to support the team.”
Novak StankovicFrontend Engineer, AffinityXAffinityXWorked together on different teams · LinkedIn, Oct 2026

08 Contact

Let's build what's next.

Open to Senior Product Designer, Product Designer and UI/UX roles. Immediate joiner, open to relocation or remote work.